Netmio.com Marketing and Promotions
Netmío.com was "marketing advantaged" by being the
exclusive network of Hispanic Broadcasting
Corporation due to HBC's leadership position as the
largest Spanish language radio broadcasting company
in the United States. Developing Netmío's relationship with the radio
stations allowed it to benefit from on-air, event,
contest, and other promotions. Of course, execution
came from Netmío's great team members.
On-air
The team continuously worked with HBC programming
staff to do live mentions of web site features on
the air. We also used live in studio
web cams to
gather more promotion. The team also managed an
on-air inventory for recorded commercials which
promoted site features and frequently had client
mentions in them.
Recorded promo samples:
Netmío
Jingle,
Celia Cruz,
Shakira
Events
The team worked with HBC promotions staff for
presence at
small and
large station events throughout the country
resulting in increased awareness and visibility of
the web site. The team also managed
dedicated stage
performances at some of the larger events.
Outdoor
Netmío was also integrated onto station
billboards
and station vehicles
throughout the country.
Print & Other
The team worked with the station promotion staff to
insure that the Netmío logo was close to the
station logo on any print ads, tickets,
merchandise,
and frequently integrated onto the station logo
itself.
Online
Apart from prominent placement in major search
engines, the team worked with other relevant web
sites for links back to Netmío and in some cases we
ran online
advertising campaigns which support both the web
site and the radio stations.
Chats
Netmío's team moderated dozens upon dozens of chats
many with music, tv, and movie celebrities but also
with political dignitaries, mayoral debates, INS
officials, health professionals, radio
personalities, and many more. These chat sessions
included the guest chat room along with an
accompanying live web
cam that made the event more real.
Some of our guests included:
Thalia,
Hillary Clinton,
Cheech Marin, NYC Firefighters,
Chayenne,
John Leguizamo,
Pilar Montenegro, Ana Barbara,
Carlos Vives,
Kumbia Kings, Roselyn
Sanchez, and many more.
Contests
With its own marketing budget and mainly working
with the promotions from the radio stations, the
Netmío team managed several hundred contest
giveaways each year. These contests included:
- Online participation in three house
giveaways
- Giveaways for several
cars and
trucks
- Trips to Cancun, Las Vegas, Latin Grammy
Awards (LA & Miami), Latin Billboard Awards
(Miami), and more.
- Thousands of dollars in cash prizes
- Hundreds of electronic devices including
computers, big screen tv's, dvd players, XBox,
Playstation, portable MP3 players, and more.
- Hundreds of tickets to all kinds of sporting
events, concerts, festivals, movies, etc.
Netmío had its own loyalty
points system that
frequent visitors could win prizes by redeeming
their earned points. We also conducted photo voting
contests for Baby
Netmío and Mr.
& Miss.
Netmío.
Recognition
- Editor & Publisher
2003 EPpy Award Runner up in Best Overall
Network or Syndicated Radio-Affiliated Internet
Service category. Winner: BBC World Service.
- Several Best Radio Station Web Site
Achievement In Radio (AIR) Awards.
- Legacy includes dreams fulfilled in prize
winners, friendship groups formed offline
facilitated by online communities, marriages
created by people meeting from personal ads,
fund raising activities for charitable causes,
educational and informational resources created
and presented, and more.
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